We understand that local government relies on huge amounts of data to coordinate and deliver cost effective quality services
As the nature of citizen interactions becomes more complex, the potential touchpoints they have with your organisation can span countless departments, customer facing teams and IT systems. This can present a challenge. With this much fragmented data, you run the risk of incomplete, inaccurate or duplicate citizen records and it’s hard to maintain a clear picture of performance.
Civica’s cloud-enabled Master Data Management (MDM) software, MultiVue, helps local authorities to match, merge and master data from these many sources, ensuring a complete, accurate and shareable view of citizen and household records.
The improved data availability and quality provided improves user experience and unlocks exciting possibilities for tech innovation and data insights in order to deliver better, more cost-effective services.
Opportunities to create better outcomes from mastering data management
Digital transformation
- Increase revenue with more efficient aged debtor and fraud management
- Enable the adoption and expected returns of digital self-service channels
- Ensure your CRM has the right data to resolve more enquiries at first contact.
Social care
- Support social workers in being more efficient, mobile and safe
- Enable the analytics to better manage and reduce costs and predict service delivery
- Keep the elderly independent for longer.
Operational efficiencies
- Provide complete and accurate business insight when needed
- Easily use data to increase automation and make AI a reality
- Break down the inefficiencies of departmental silos.
Data management
- Support GDPR for consent and citizen rights
- Discover relationships and a household view
- Provide the data confidence for multi-agency collaboration.
In order to improve the way we provide services to our customers we have to move away from working as independent departments and focus on delivering a more holistic service to our customers. A master client index is central to this.
Peter Tolland, Head of Directorate Programmes, Digital Transformation Division, Scottish Government
Discover more

Ealing Council
Local authority uses its data in the fight against fraud and error

MDM buyers guide
Learn how to turn data volume into data value. Download our guide to master data management.

Transforming social care in Greater Manchester
Discover how agencies are working together to improve vulnerable citizen outcomes by joining up data from many systems.

MultiVue solution guide
Download a brochure to discover more about our MDM platform and how to empower enriched and accurate records.

North Lanarkshire Council
Council improves citizen engagement with support for AI and chatbots.

City of Wolverhampton case study
Learn more about how our MDM solution helped Wolverhampton rapidly drive the take up of online services
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